Certifications provide you with a status for recruiters searching for talent.
A Certification from a reputed Institute will work as a savior especially when you want to switch your career or want to climb up your organizational ladder and be ahead. As digital marketing industry is booming, there are tons of digital marketing courses and certifications available. The demand for digital marketers is on the rise but there aren’t enough skilled digital marketers in the market. Hence, this makes it a hot career. Certifications are definitely worth as it offers you an edge over others who do not hold the certificates.Also, the practical knowledge in this field is a must. Getting certified only by theoretical knowledge wouldn’t help in the long run. Though you will be given first preference if you have the certificate, but the interviewer checks the practical knowledge of the candidate before selecting them.
Anyone who wants to make a career into digital marketing must give the certifications as it will help you to gain additional knowledge and it will give a better idea about every aspect The Indian Express says that by the year 2020, there will be a tremendous demand for digital marketers in India and overseas. There are numerous career paths in the field of digital marketing. To name a few:
Hired Staffed or Independent Contractor Digital Marketing Career Path
Social Media Career Path
Content Creation Career Path
Digital Marketing Career Path
Digital Marketing Consultant SEO Career Path
PPC Marketing Career Path
Conversion Rate Optimization (CRO) Career Path
Affiliate Marketing Career Path
Digital marketing career has a lot of scope regarding knowledge and earning money as well as socializing and gaining quite a lot about various technologies. Digital marketing not only gives you a chance to working in startups but also in big organizations and also offers a choice to work as a freelancer or start- up our own company. It gives various vertices to choose between expertise and how we want to work. As there is fast up-gradation of technologies, there is more demand for digital marketers in upcoming years.The digital marketing industry is both fast-growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires passion and a desire to succeed.