We are living in a digital world, where online marketing has become a crucial platform.
We are living in a digital world, where online marketing has become a crucial platform. Surely to improve your business there are many things to be considered Digital Marketing is a booming career option today in India. With striking features like cost- effectiveness, instant response, flexibility, convenience, effectiveness Digital Marketing is making a strong impact in the world of Marketing and Advertising. The future scope of the Digital Marketing industry is that there will be more points of contact.
Today, the majority of our content consumption takes place in the digital world. To keep up with our reliance on technology, marketing has also gone digital. This shift requires your brand to have a presence in the digital world. In order to build a successful digital presence for your brand, you need to have a solid digital marketing strategy. Newspapers are starting to become a rare sight—content consumption trends are shifting to digital. That’s why you need a good digital marketing strategy. So, what is digital marketing and why do you need a strategy for it? “Digital marketing strategy” is a term that encompasses a whole lot. It can be overwhelming to tackle it on your own. A practical guide to help you build a solid digital marketing strategy in 7 clear steps:
1. Set a goal
2. Evaluate your existing digital marketing presence
3. Understand the digital sales funnel
4. Build buyer personas
5. Locate your customers on the funnel
6. Create a content plan
7. Analyze results
Digital marketing is accomplished through digital marketing channels. These channels include social media, digital publishing and paid, earned or owned media. A digital marketing strategy involves a very deliberate decision-making process regarding your digital marketing goals and the most appropriate channels that will help you achieve them. This option can begin with an entry level position as a digital marketing professional, which can then progress to an online / display advertising professional, to an online/digital advertising account manager and sales director, then finally advancing to the head of online / display advertising. Digital advertising typically involves advertising using Google AdWords, web banners, online ads, eBlasts and more Digital marketing, in general, involves a variety of areas, including monitoring, having analytical and tactical knowledge. As a digital marketing professional, you would also be responsible for monitoring multiple digital marketing campaigns, some of which may be running at the same time.
Additionally, you will be responsible for having the analytical and technical knowledge, so that you can provide your client with outcomes based on the initial goals that you set at the beginning of the marketing campaign. This allows you to analyze what has taken place as a result of the marketing campaign. Not only will it enable you to be able to provide a reporting of the responses received from current and potential customers, but you could also make recommendations to your client as to what to do differently to determine which specific campaigns are working and which are ineffective. At that point, you can choose to perform split tests or implement other strategies to ensure an effective campaign.