My mission is to help people without digital backgrounds build and grow their brands.
Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing. Digital marketing is just as important as traditional if not even more so. Digital marketing uses every touch point of your daily use of the internet to reach you. If you are google searching holiday ideas for your next weekend getaway, the chances are that soon after you will see a tailored sponsored ad from Sky Scanner.
Using the internet for several hours each day is a normal part of most people’s day to day life. Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel. Through channels such as social media you can physically see what your audience think of your brand and marketing efforts. If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right.
Easy to measure your campaigns - On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. This makes your learnings extremely clear for your next round of marketing efforts. With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies. It is indicated that artificial intelligence is indispensable in future digital products, especially in the digital marketing field.
From the movie "The Matrix" to the Google AI, from the humorous and smart Siri to Tesla's self-driving car, there are more and more enterprises that are implementing AI in digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing. The upcoming 2020 digital marketing trends are, paradoxically, both more human and more mechanical It seems the general pull of digital marketing goes in the direction of more personal relationships with more targeted niches, but the means of making those connections rely on automation and new technology. The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there.